Values and purpose are important in business and I don’t believe they get the airtime they deserve.
Here is a short story:
A man visited a building site where a new hospital was being built. He came across 3 bricklayers and he asked each in turn what they were doing.
The first said “I’m laying bricks”
The second said “I’m building a wall”
The third said “I’m helping to build a hospital where sick people can get better”
Which do you think was more motivated to do his job?
Which do you think got the most job satisfaction?
Now look at your team – are they brick layers or hospital builders? What would you like them to be?
Do your business values inspire your team?
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