Recession, good news about the economy, bad news, talk of double dip, exports down, quantitative easing, exports up, redundancies……….. And so it goes on!
Each day the newspapers bring a new twist to the current economic ‘state of play’. So lets blame the politicians, and those bankers are culpable too. Sepp Blatter, he’s not helped, neither has E Coli, whoever he is.
But are we not missing something? Surely confidence comes from business, at least that’s how it should be, not from the flamboyant Mr Mervyn King (sorry wrong adjective).
So, how do we gain confidence? We look for new sales – simple. Either existing clients who can buy products they do not normally get from us (they have always bought screws from us, but never washers!), or we find NEW customers.
New customers indeed? Perish the thought!
In a time when a salesman is measured by his ability to operate a CRM system, not his ability to influence and ‘bring home the bacon’ we can easily lose sight of the real issue. So a spirit of entrepreneurship must be instilled into business top to bottom, left to right.
Exports? Not for us, we’ve never travelled beyond Rickmansworth! I can hear so many businesses echo this. Lets unshackle the prejudices, kick down the doors, open the mind, and let imagination run wild. Let’s brush up on selling skills, not our dexterity on a database.
More customers, higher spending customers, exports, all key to success and wealth creation. Let’s all engender this spirit, maybe one day we’ll bring a smile to the face of Mervyn King.
Want some inspiration in your business? Talk to SGBA!
